Netflix Analysis Netflix Inc. - 3963 Words

Alexis Allen David Olson Kelsie Peck Joseph Schildhauer Netflix Inc. Introduction: History Netflix was founded by technology enthusiasts and website developers Reed Hastings and Marc Rudolph back in 1997. Netflix originally started with a website to allow orders of DVD’s to be delivered to the home. The goal of the company was to provide a cheap and easy means of delivery of DVD’s to the consumer. As time moved on, Netflix went on to start streaming videos on their own platform and became an emerging power in the video streaming entertainment industry. According to Nasdaq’s website, Netflix became a publically traded company as â€Å"NFLX† on May 23rd, 2002. The IPO was worth $15.00 a share. (1) Now, Netflix (NFLX) according to†¦show more content†¦Ã¢â‚¬Å"But with the number of options expanding quickly, Netflix will need a continuous stream of compelling, exclusive content in order to keep subscribers around.†(4) The video streaming industry is an industry that has appealed to many new entrants such as Time Warner’s HBO, that has a few popular shows that catch viewers attention. Other companies that have been attracted to this industry are Amazon, Sling TV, and CBS All Access. With these options opening up new ways of streaming, it causes Netflix to have to become extremely innovative and create different ways to stay on top in the industry. Overall, Netflix has been extremely successful at being innovative towards the industry through creating their own stream of movies as well as adding movies to their platform. They have made smooth transitions from delivering DVD’s to having their own streaming platform. Though challenges are presented for the company, Netflix thus far has been able to maintain the frontrunner spot on the success curve for the video streaming industry. Strategy Formulation: Vision and Mission Though Netflix does not have an official mission and vision statement, The CEO Reed Hastings came out and expressed both to its customers and investors. Netflix has a mission that influences every decision they make, which is â€Å"Our core strategy is to grow our streaming subscription business domestically and globally. We are continuously improvingShow MoreRelatedNetflix Inc : Marketing Analysis1706 Words   |  7 PagesNetflix Inc: Marketing Analysis By Eugene Simonov Washington Adventist University ECON 528 April 3, 2016 Abstract This paper examines and analyzes the marketing aspect of Netflix Inc. To develop a clear idea of the entertainment industry, this paper explores the background of Netflix Inc. and the present market conditions of its competitors. This paper finds that Netflix Inc. is the fastest growing online entertainment platform in the market. However, due to the nature of the industry it has manyRead MoreAnalysis On Netflix Inc.3736 Words   |  15 PagesDiagnosis paper on Netflix Submitted by Saiful Islam HRM-587 Managing Organizational Change Submitted to Professor Shashon Miles Date: 21st August 2014 Executive Summary Netflix Inc. is providing on demand internet streaming media. The company was found by Marc Randolph and Reed Hastings in 1997 at Scotts Valley, California. The concept of Netflix came through Reed Hastings while he got fined $40 outstanding balance after returning Apollo 13 which was passed the due date. Netflix started withRead MoreAnalysis Of Netflix, Inc. And Its Organizational Vision Essay1303 Words   |  6 Pagesand established Netflix. The business model Reed created focused on customers would receive their movies in the mail and there would never be a late fee (Abraham, 2012 p. 1.8). 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The idea came to Hastings after he turned in Apollo 13 in late and had to pay $40 in late fees. When Netflix.com originally started business, they started out with only 30 employees and 925 DVD’s for rent. The plan that was originally offered was a seven-day DVD rental for $4, plus $2Read MoreAnalysis Of Netflix : An Internal Analysis Technique1014 Words   |  5 PagesAn internal analysis technique wherein strategists examine customers’ needs, company offerings, and competitors’ offerings to more clearly articulate what their company’s competitive advantage is and how it differs from those of competitors† (Pearce and Robinson, 2013, p. 177). 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